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Today, in the digitized world that we live in, data is more valuable than ever. We strongly believe that with the immense power of virtual features comes exceptional responsibility on how to analyze them effectively. The Virtual event analytics feature gives you a significant and incredible ability to see and experience things firsthand on exactly what your audience is engaging with, the duration, and the trail of events.

Before we dive straight into the technical part of the topic which is basically data analytics and event management, let us first understand why a lot of businesses around the globe are depending on data for innovative business solutions. We believe that data is enabling businesses to come up with better, bigger innovative, and exemplary business solutions making the entire thing more competitive and tech-savvy. 

Nowadays, comprehensive virtual event platforms like Virtualive offer a lot of unique and out-of-the-box features including event analytics features that provide real-time analytics reports. You can easily measure the event metrics and how the event is performing or has performed. Also, the data you accumulate will help you in identifying prospects for the next event. 

Let's discuss in detail the importance of having a Virtual Event Analytics feature.

1. Grab Useful and Significant Insights 

The virtual event analytics makes you look at the larger picture apart from showcasing the numbers, statistics, and footfall. It gives a detailed result and actionable output on every segment right from spotting the most engaging hotspot in a virtual event, the most networked booth where optimal interactions are taking place, the most visited corner and so on. Apart from that, it showcases the area where there is no or minimum engagement and the area which failed to impress the attendees, showcasing the amount of traffic in every nook and corner. Also, it will point to the key performing areas. Basically, it is a report card of your event, a detailed one!

2. Analyse Strategic Patterns

It is for the organizers who host multiple recurring virtual events, these multi-event data analytics works for them profoundly. Identify and analyse strategic patterns derived from multiple virtual events from the same organiser. This report is established from a detailed report after comparing multiple events as it gives a report by analysing the events on regular basis on what is working and what’s not.

3. Far-Reaching Event Analytics 

Far-reaching event analytics have the dynamics to analyse how the event performed on a larger scale. It helps and tracks multiple dimensions and key event metrics involving engagement, networking, Return on investment, session involvement, and many more.

Must-Have Event Analytics Features In Virtual Event Platforms 

1. Digital Footprinting 

We consider Digital footprinting to be the most important feature which is recommended as a must. It is one of the most important features that a virtual event platform should have. It tracks the most visited, most well-performed area at the event vs the area with zero or no footfall and minimum engagement.

2. Analytical Report 

Virtualive considers the analytical report to be the most promising feature of all that every virtual event platform must provide organizers with. In real-time, it helps in capturing the relevant attendee data by capturing the user journey. The feature shares the real-time as well as post-event data report with the organizer right from the number of participants at an event to the number of attendees who visited a virtual booth, and many more.

3. Access management 

Access management is undoubtedly one of the most innovative virtual event management features that enable everyone conducting virtual events to keep a track of a particular event area with restricted and on-count attendees. The feature is quite effective as it allows hosts to permit or deny access to a particular event and make it only limited to registered or permitted attendees.

Having a significant knowledge and understanding of how your event turned out to be through data and statistics translates into better adaptability of your's for future events. The intelligence, analytics, and statistics derived from events data also help you stay in sync with your event’s vertical and eventually grow it to new heights. It’s time for you to consider relevant event analytics to up your game. I hope this article will now help you to adapt and use the feature in a much better and organized manner.